Hi! I’m Dina Basyrova.

‍
Strategist and brand builder. 15 years in marketing — agencies and in-house teams, including Alfa-Bank, Yandex, Azbuka Vkusa.

Founder of Tactic Duck.

Do you have a product but are unsure of how to name, package, or present it? We transform products into memorable, consistent brands that are easily identifiable online.

– Naming with a clear brand platform
– Brand positioning and key messaging
– Visual identity systems: logo kit, brand style guide, and full brand book

We don’t build websites just to look pretty — we build fast, SEO‑friendly sites that support your business goals and stay within budget.

– Landing pages for launches and special campaigns
– Multi‑page websites
– E‑commerce websites with easy navigation and secure payments
– Web apps tailored to your service

We help you choose the right digital channels for your goals and run performance campaigns that actually pay off.

– Performance marketing strategy tailored to your business goals and regions (SEA, MENA, Russia, Europe)
– Setup and management of ad campaigns in Google Ads, Yandex Direct, Telegram, and Meta* (Facebook, Instagram)

*Social network recognized as extremist and banned in Russia.

We love numbers and tasks that can be handed off to machines. We set up analytics and AI workflows so you see the full picture of your business and spend less time on operations.

– End‑to‑end and product analytics
– Automated reports with insights and recommendations for your websites and ad campaigns
– Detection of repetitive tasks and implementation of AI‑powered automations

Stuck at your current role? Wondering where to grow next — vertically or sideways? I help marketers, comms folks, and IT specialists reframe their path, rethink their strengths, and refresh their story. Also, I run sharp, hands-on workshops — like naming frameworks or how to run contextual research — so you can start applying new tools the very next day

"Why isn’t this working?" — let’s find out. I’ll dive into your business, ask tough questions, and help you answer the most pressing ones: Why no clients? What goals should we set? Do you even need ads? We’ll connect the dots between chaos and strategic points.